Born in then Salisbury, Rhodesia (now Harare, Zimbabwe), William is the youngest of four children and the only son. He attended a renowned STEM school and completed national service and Leadership training in the army, during the country's independence war.

William has been married for 46 years, has two children and four grandchildren.

He spent over 25 years in the Printing & Advertising sector as journeyman, foreman, works manager and then Master Printer and Founder Director of two companies.

With the upheaval and challenges of war, civil unrest and eventual emigration, William was confronted with personal consequences like anxiety state (todays PTSD/panic disorder), family separation, career disruption, business stresses and faced burnout. Seeking to make sense of where he was in life, William enrolled in university as a mature student where he graduated with a BA degree majoring in Applied Psychology and ultimately has pursued a calling of Life Coaching.

He is also a cancer survivor - having been diagnosed in 2014, then undergoing radiotherapy/chemo and was given the all-clear in 2019.

The convergence of the above life circumstances, William's journey and personality type, means he has vast life experience to partner with a coaching client, to uncover their specific vision, related goals and objectives and to overcome any barriers to the attainment of the vision.